01 / DOCUMENTARY · 9 MIN
Made by Hand Documentary
The complete story of the people, craft, and community behind Juan Taco.
C6 MEDIA HOUSEPANAMA CITY BEACHCase Study / Juan Taco PCB
Juan Taco PCB · Campaign case study
A multi-format campaign built around food, craft, community, and the people who make the place feel like home.
Documentary · Campaign film · PhotographyJuan Taco is more than a restaurant. It is a community cornerstone where families gather and people connect.
We built a documentary-led campaign around the owner’s story, the handmade space, and the vibrant food served every day.
MADE BY HAND / 01 / 03
The documentary leads. A focused teaser and campaign ad carry the same story into shorter formats.
The complete story of the people, craft, and community behind Juan Taco.
A short invitation into the full story.
A concise campaign cut made to travel.
CAMPAIGN · DOCUMENTARY · SOCIAL